About Digital Marketing
Course Description
The course digital marketing is a component of marketing that utilizes internet and online based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent. The course Digital marketing extends to non-Internet channels that provide digital media such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Course Objectives
The primary objective of this course is to explore and examine the role and importance of digital marketing in today’s rapidly changing business world. It also lays emphasis on how organizations can use digital marketing platforms to grow their businesses. By the end of the program, trainees are expected to be able to:
- Discuss key elements of a digital marketing strategy
- Explain the role and importance of digital marketing in today’s society
- Develop and manage real-world digital marketing plans
- Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, social media and blogs
Why Choose This Program
Our Community
Join a community of people who have zeal to learn new things and help you with support, inspiration and imagination. Our communities organize various events such as panel discuss and events.
Customized Follow-ups
Every students will work closely with qualified and experienced instructors. We strongly believe that effective training needs human support.
Our Educational Platform
Our platform permits our students to get their training at anytime, coordinate their timetable with their instructors, evaluate their performance and recognize areas for development.
Rich and Intuitive Content
We work with experienced tutors in the field to develop content for our programs. we also give room for students to express their thoughts and worries privately.
- Two lessons per week (2 hours per lesson).
- Attendance is mandatory
- Practical lessons and exercises(quiz)
- Final exams and project.
- A portable computer with necessary applications
- A Calculator
- A notebook, Pen/Pencil
- PC with necessary applications
- A Projector
Course outline
Learning Module | Title | Duration |
Module1 | Marketing fundamentals | Week1-2 |
Module 2 | Content Strategy | Week 3-5 |
Module 3 | Social Media marketing | Week 6-8 |
Module 4 | Social Media Advertising (Facebook, LinkedIn and Instagram) | Week 9-13 |
Module 5 | Graphics Design for Digital Marketers | Week 14-16 |
Module 6 | Search Engine Optimization | Week 17-18 |
Module 7 | Search Engine Marketing | Week 19-20 |
Module 8 | Web Mastering Basics | Week 21-22 |
Module 9 | Display Advertising | Week 23-25 |
Module 10 | Email Marketing | Week 26-29 |
Module 11 | Metrics with Google Analytical | Week 30-32 |
Module 12 | YouTube search Engine Optimization | Week 33-35 |
NB: Requirements to sit for final exams
Candidate should put in a minimum of 90% attendance to appear for the examinations.
Passing Minimum
A candidate shall secure a minimum of 50% to pass the final examination.
Teaching Methods
- Lecture Discussion Method/Participatory Method
- Discovery Learning
- Lecture demonstration method
Grading Individual
- Projects/Test/Quizzes 20%
- Homework and Class Participation 10%
- Final Course exam 70%
Prices and Funding
Pay and join us!
250 000 XAF
NB: No other payment will be demanded during and after the course program.
Payment options
- At our campus: You can make an appointment to pay directly on campus, tarred road bonduma gate buea, opposite EPN church.
- Wire Transfer: Call us and receive the necessary information you need to make payment from your bank or mobile money (MoMo).
Need Help or advice?
Contact our admissions team for support!
we are available from Tuesdays to saturdays to provide the help you may need in making learning with us a success.