The course digital marketing is a component of marketing that utilizes internet and online based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent. The course Digital marketing extends to non-Internet channels that provide digital media such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

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